Marketing Plan - Ecom

Whats included?

Overview: An overview spreadsheet to list down business details, social media links, team member details and contact information.

Business Details: A detailed spreadsheet to understand a holistic overview about the business KPIs and Information about the core Fundamentals

Brand Guidelines: A detailed overview of the brand locations, products and brand guideline principles such ac brand colors, fonts etc.

Product Info: A detailed spreadsheet to understand COGS, Shipping, Margins and B/E ROAS for the business.

Market: A spreadsheet to list down competitor ads.

Review Mine: A spreadsheet to list down reviews from the brand or their competitors for creating a strategy.

Desire: A spreadsheet to list down the desires of the Existing market

Avatar: A spreadsheet to list down customer avatars and personas.

Roadmap: A spreadsheet to monitor past performance and list down winning or loosing ads based on KPIs

Data: A spreadsheet to get inspired and create winning hooks and scripts for the ads based on market sophistication and awareness stages along with scaling KPIs Overview

Reporting: 3, 7 and 30 Day reporting of the key metrics based on the inputs in the daily sheet and log.

Calculator: Target CPA calculator to calculate the existing and future KPIs

Daily and Monthly Tracking: 2 separate daily and monthly tracking spreadsheets connected with the Reporting sheet.

Profits: A spreadsheet to calculate monthly and yearly profits.